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Johnson & Johnson: The Live for Life Program (A)
Edwards, Jeffrey R.; Greenwood, Peter D. H. Case OB-0412 / Published April 21, 1992 / 16 pages.
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Product Overview

This case describes the initiation, development, and testing of Live for Life, a comprehensive employee-wellness program at J&J. The program was intended to help employees adopt healthier lifestyles, thereby reducing the risk of illness and helping control rising health-care costs. The program was introduced on an experimental basis, with four J&J sites receiving the full program and five sites receiving only a health screening. The A case presents the results of the experiment and asks whether the management team in charge of testing Live for Life should recommend implementing the program throughout J&J. The B case (UVA-OB-0413) describes subsequent events.


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  • Overview

    This case describes the initiation, development, and testing of Live for Life, a comprehensive employee-wellness program at J&J. The program was intended to help employees adopt healthier lifestyles, thereby reducing the risk of illness and helping control rising health-care costs. The program was introduced on an experimental basis, with four J&J sites receiving the full program and five sites receiving only a health screening. The A case presents the results of the experiment and asks whether the management team in charge of testing Live for Life should recommend implementing the program throughout J&J. The B case (UVA-OB-0413) describes subsequent events.

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