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JetBlue Airways versus American Airlines: A Competitive Dynamics Game
Lenox, Michael; Harris, Jared D. Case S-0250 / Published May 20, 2015 / 3 pages.
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Product Overview

This exercise has been used in Darden's first-year strategy course in conjunction with the "JetBlue Airways versus American Airlines" case series and is appropriate for any strategy course in a module addressing competitive dynamics. The purpose of this game is to explore the interdependencies of firms in competitive decision-making situations. The game requires pairs of competing firms to make a series of decisions over 12 rounds, each representing one month in a calendar year. Teams consist of a VP, a Regulator, and one or more strategic advisers. At the beginning of every month, each team has to choose one of the two pricing options to use that period. Teams will be given cards representing the two options for their respective firms. At the end of 12 rounds, the Regulators will add up the monthly profits for each team and report them to the Facilitator, who will announce industry and firm profitability. To help with calculating profits, a spreadsheet (UVA-S-0250X) is available.

Learning Objectives

To explore the interdependencies of firms in competitive decision-making situations.

  • Overview

    This exercise has been used in Darden's first-year strategy course in conjunction with the "JetBlue Airways versus American Airlines" case series and is appropriate for any strategy course in a module addressing competitive dynamics. The purpose of this game is to explore the interdependencies of firms in competitive decision-making situations. The game requires pairs of competing firms to make a series of decisions over 12 rounds, each representing one month in a calendar year. Teams consist of a VP, a Regulator, and one or more strategic advisers. At the beginning of every month, each team has to choose one of the two pricing options to use that period. Teams will be given cards representing the two options for their respective firms. At the end of 12 rounds, the Regulators will add up the monthly profits for each team and report them to the Facilitator, who will announce industry and firm profitability. To help with calculating profits, a spreadsheet (UVA-S-0250X) is available.

  • Learning Objectives

    Learning Objectives

    To explore the interdependencies of firms in competitive decision-making situations.