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Investor Relations at United Technologies (A)
Rubin, James R.; Forbes, Ted Case BC-0120 / Published February 21, 1997 / 12 pages.
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Product Overview

In 1993, the top management of United Technologies believed that the company's stock was underperforming. The director of Investor Relations, the CEO, and the CFO launched a concerted effort to reposition the company in the minds of investment analysts. The A case discusses how well their campaign worked. See also the B case, BC-0121.

  • Overview

    In 1993, the top management of United Technologies believed that the company's stock was underperforming. The director of Investor Relations, the CEO, and the CFO launched a concerted effort to reposition the company in the minds of investment analysts. The A case discusses how well their campaign worked. See also the B case, BC-0121.

  • Learning Objectives