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Introduction to Strategy
Lenox, Michael; Liedtka, Jeanne M.; Snell, Scott; Harris, Jared Technical Note S-0183 / Published March 22, 2011
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Product Overview

Strategy is complex, requiring clarity about organizational objectives as well as the variety of external forces?competitive, economic, and technological?that come into play. Ultimately, strategy is an integrative exercise. This technical note provides a concise basis for a comprehensive discussion of strategic concerns.

  • Overview

    Strategy is complex, requiring clarity about organizational objectives as well as the variety of external forces?competitive, economic, and technological?that come into play. Ultimately, strategy is an integrative exercise. This technical note provides a concise basis for a comprehensive discussion of strategic concerns.

  • Learning Objectives