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Infoterra GmbH
Spekman, Robert E.; Plotner, Olaf; Gogdun, Bulent Case M-0796 / Published May 31, 2011 / 10 pages.
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Product Overview

After launching a new radar satellite, the satellite data subsidiary of a large aerospace firm is pressured to increase revenues by EUR250 million over the satellite's lifespan--seven years. Mindful of an explosion of both military and commercial radar data applications, the firm's marketing director considers a completely new sales and marketing approach.

  • Overview

    After launching a new radar satellite, the satellite data subsidiary of a large aerospace firm is pressured to increase revenues by EUR250 million over the satellite's lifespan--seven years. Mindful of an explosion of both military and commercial radar data applications, the firm's marketing director considers a completely new sales and marketing approach.

  • Learning Objectives