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Identifying the VIPs at eTOTS
Pfeifer, Phillip E.; Farris, Paul W.; Shiraki, Ichiro Vic Case M-0650 / Published August 9, 2001 / 2 pages.
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Product Overview

This case contains the instructions for a hands-on data-mining exercise. The purpose of the exercise is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise uses purchase data for 60,000 customers. The background is described in "Customer Care at eTots.com" (UVA-M-0649).


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  • Overview

    This case contains the instructions for a hands-on data-mining exercise. The purpose of the exercise is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise uses purchase data for 60,000 customers. The background is described in "Customer Care at eTots.com" (UVA-M-0649).

  • Learning Objectives