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IBM and Apple Computer Alliance (D) Epilogue: 1995-96
Spekman, Robert E.; Paddack, Katarina Case M-0512 / Published January 15, 1997 / 7 pages.
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Product Overview

This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The D case provides the epilogue to the story of the alliance between IBM and Apple.


  • Videos List

  • Overview

    This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The D case provides the epilogue to the story of the alliance between IBM and Apple.

  • Learning Objectives