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IBM and Apple Computer Alliance (C)
Spekman, Robert E.; Crowder, Lane; Paddack, Katarina Case M-0511 / Published January 15, 1997 / 13 pages.
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Product Overview

This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The C case examines Apple Computer's history and looks at the alliance from its viewpoint.


  • Videos List

  • Overview

    This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) helps students understand and articulate the stark realities that bring competitors together as alliance partners. The C case examines Apple Computer's history and looks at the alliance from its viewpoint.

  • Learning Objectives