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IBM and Apple Computer Alliance (A)
Spekman, Robert E.; Crowder, Lane; Paddack, Katarina Case M-0509 / Published January 15, 1997 / 9 pages.
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Product Overview

This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) help students understand and articulate the stark realities that bring competitors together as alliance partners. The A case sets the stage for the series, describing the rationale for the alliance, the areas of conflict, and how each company sees the problems. Students are urged to examine strategies to solve the two partners' differences and to determine whether the alliance is even worth salvaging.


  • Videos List

  • Overview

    This case series (labeled A through D, UVA-M-0509 through UVA-M-0512) help students understand and articulate the stark realities that bring competitors together as alliance partners. The A case sets the stage for the series, describing the rationale for the alliance, the areas of conflict, and how each company sees the problems. Students are urged to examine strategies to solve the two partners' differences and to determine whether the alliance is even worth salvaging.

  • Learning Objectives