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Hyundai Gas Price Guarantee Program: What To Choose?
Conroy, Robert M. Case F-1734 / Published May 26, 2015 / 9 pages.
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Product Overview

On July 1, 2009, Fred Blake decided to buy a 2009 Hyundai Azera, and the dealer had accepted his offer of $24,567. Then, at the same time Blake made his offer, Hyundai announced a new promotion that offered the purchasers of a new Hyundai the choice of $1,000 in cash or a guaranteed price of $1.49 per gallon of gas for 12,000 miles during the car's first year. Blake needed to choose.

  • Overview

    On July 1, 2009, Fred Blake decided to buy a 2009 Hyundai Azera, and the dealer had accepted his offer of $24,567. Then, at the same time Blake made his offer, Hyundai announced a new promotion that offered the purchasers of a new Hyundai the choice of $1,000 in cash or a guaranteed price of $1.49 per gallon of gas for 12,000 miles during the car's first year. Blake needed to choose.

  • Learning Objectives