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Honeymoon Destinations
Parry, Mark E. Case M-0479 / Published October 27, 1997 / 6 pages.
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Product Overview

Honeymoon Destinations is a start-up business that creates and sells videos containing resort-specific footage of the most popular honeymoon destinations. The founders have conducted a direct-mail survey to assess market demand for their videos. The case contains a copy of the survey data, the survey questionnaire, and a description of the plan. Students must evaluate the data and make recommendations regarding product positioning and design.


  • Videos List

  • Overview

    Honeymoon Destinations is a start-up business that creates and sells videos containing resort-specific footage of the most popular honeymoon destinations. The founders have conducted a direct-mail survey to assess market demand for their videos. The case contains a copy of the survey data, the survey questionnaire, and a description of the plan. Students must evaluate the data and make recommendations regarding product positioning and design.

  • Learning Objectives