1. Examine how a wealthy multinational company (HLL) deals with the managerial challenge of marketing and selling to the poor (rural India). 2. Analyze the dilemmas facing HLL in terms of defining markets, creating a product, building brand equity, marketing and advertising, and distribution to reach C.K. Prahalad and Stuart Hart called "The Bottom of the Pyramid." 3. How does a company break away from long held assumptions and rethink its strategy?