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Herb Kelleher and the Four Ps Toward High Performance: People, Purpose, Process, Philosophy (MEDIA)
Weiss, Elliott N. Multimedia Case OM-1173 / Published May 16, 2005 / 45 pages.
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Product Overview

<a href="http://It.Darden.Virginia.edu/preview/kelleher/install/tech.htm">VIEW DEMO</a> Approximately 30 video clips are available from a speech given by Herb Kelleher at the Darden School of Business in January 2005. The clips are classified in five categories: people, purpose, process, philosophy, and performance. The clips can be used as an in-class supplement or a separate assignment for students to watch and determine the "secrets" of the continued success of Southwest Airlines. A teaching note is available to registered faculty.


  • Videos List

  • Overview

    <a href="http://It.Darden.Virginia.edu/preview/kelleher/install/tech.htm">VIEW DEMO</a> Approximately 30 video clips are available from a speech given by Herb Kelleher at the Darden School of Business in January 2005. The clips are classified in five categories: people, purpose, process, philosophy, and performance. The clips can be used as an in-class supplement or a separate assignment for students to watch and determine the "secrets" of the continued success of Southwest Airlines. A teaching note is available to registered faculty.

  • Learning Objectives