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Hainan Airlines: En Route To Direct Competition?
Chen, Ming-Jer; Leong, Jin Case S-0101 / Published November 11, 2002 / 22 pages.
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Product Overview

The founder of Hainan Airlines has grown his business into the fourth-largest airline in China in less than 10 years. Now he faces an environment of strong government controls over routes, prices, and airline expansion and must decide on a strategy and what decisions to make in order to implement it.

  • Overview

    The founder of Hainan Airlines has grown his business into the fourth-largest airline in China in less than 10 years. Now he faces an environment of strong government controls over routes, prices, and airline expansion and must decide on a strategy and what decisions to make in order to implement it.

  • Learning Objectives