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Giving Voice to Values

Welcome to the new home of the Giving Voice to Values (GVV) curriculum! Created by Mary Gentile, GVV was originally launched by the Aspen Institute with the Yale School of Management. It was housed at Babson College from 2009-2016 and is now hosted by the UVA Darden School of Business.

GVV student curriculum materials are listed below on this page, and can be downloaded by clicking on the title. Verified faculty members can access the B cases and teaching notes by emailing

The Giving Voice to Values Curriculum


Giving Voice to Values (GVV) is an innovative approach to values-driven leadership development in business education and the workplace. Piloted in nearly 1,000 schools, companies and other organizations on all seven continents, the Giving Voice to Values curriculum offers practical exercises, cases, modules, scripts and teaching plans for handling a wide range of ethical conflicts in the workplace.


A Unique Approach to Values-Driven Leadership Development


GVV is not about persuading people to be more ethical. Rather GVV starts from the premise that most of us already want to act on our values, but that we also want to feel that we have a reasonable chance of doing so effectively and successfully. This pedagogy and curriculum are about raising those odds. Rather than a focus on ethical analysis, the Giving Voice to Values (GVV) curriculum focuses on ethical implementation and asks the question: “What if I were going to act on my values? What would I say and do? How could I be most effective?”

Drawing on the actual experience of business practitioners as well as social science and management research, GVV helps students, business leaders, employees, and other practitioners identify the many ways that individuals can and do voice their values in the workplace, and provides the opportunity to script and practice this voice in front of their peers. To learn more about GVV, please visit

Currently available materials are listed below. You can download a zip file of all the student materials or simply download one piece at a time. Additional materials are always in development, so please check back periodically.

Teaching notes, B cases, and a sample modular workshop are available to verified faculty members by sending an email to

Please note that the GVV collection is undergoing an extensive rebranding process.

Annotated Table of Contents (pdf)

How Business Schools and Faculty Can Use the Giving Voice to Values Curriculum (pdf)

What Is a Giving Voice to Values Case? (pdf)

For video introductions, other related articles, interviews, blog posts, Op Eds, etc., please visit and its Media Room and Other Writings webpages.

Also available is a series of six new interactive, online, social-cohort–based modules that introduce the core GVV concepts and methodologies and provide opportunities to practice with these approaches as a foundation for subsequent in-person exchanges. These modules are short, customizable, and creatively designed to incorporate brief cases; clear and compelling presentation of core concepts; engaging animations and powerful video segments; and opportunities to engage in face-to-face and virtual peer exchanges. Please take a look at Email Mary Gentile ( for the demo.


Collected PDFs


Complete Student Curriculum (zip)

Foundational Readings and Exercises (zip)

Scripts and Skills Module (zip)

Self-Knowledge and Self-Assessment (zip)

Individual Cases and Modules (zip)


Foundational Readings and Exercises


Ways of Thinking about Our Values in the Workplace (pdf)

Giving Voice to Values: Brief Introduction (pdf)

An Action Framework for Giving Voice to Values—“The To-Do List” (pdf)

Starting Assumptions for Giving Voice to Values (pdf)

Giving Voice to Values Survey (pdf)

A Tale of Two Stories (pdf)

A Tale of Two Stories—Undergraduate Version (pdf)

A Tale of Two Stories—Diversity (pdf)

Russian Translation GVV Intro Module – IBLF (pdf)

University of Texas-Austin McCombs School of Business “Ethics Unwrapped” offers the Giving Voice To Values Video Series, a series of short videos, including student comments and animation, to introduce the GVV Seven Pillars (PRIMARILY for Introductory Undergraduate use).


Scripts and Skills Module


Scripts and Skills: Readings (pdf)

Reasons & Rationalizations: An Exercise (pdf)

Guidelines for Peer Coaching (pdf)

Building a Giving Voice to Values Toolkit: Enablers for Voicing Values: An Ongoing Exercise (pdf)


Self-Knowledge and Self-Assessment


Personal-Professional Profile (pdf)

Framing a Life Story: An Exercise (pdf)


Individual Cases and Modules


AAIB Addresses Social and Environmental Risks in Loan Assessment (A) (pdf)

A Billing Bind (A) (pdf)

A Neutral Line to the State Electricity Board (A) (pdf)

A Personal Struggle with the Definition of Success (pdf)

Agency Theory and Corporate Governance (pdf)

All’s Well that Ends Well (A) (pdf)

Apologizing at Community Hospital (A) (pdf)

Ashesi University Faculty in Ghana have adapted the Giving Voice to Values curriculum to meet the needs of young undergraduate students there with little work experience. They are sharing their 5 week Ashesi University Leadership Module for Freshman, including custom cases, adapted GVV materials and teaching plans. A zip file of these materials is available upon request to

Balancing Social Goals and Financial Viability: “Both Have to Coexist and Work Well—No Point Cribbing About It” (A) (pdf)

Be Careful What You Wish For: From the Middle (pdf)

Better Wrong Than Right? Delivering the “Bad” Market Research News (A) (pdf)

Blue Monday (Case available from The Case Centre; GVV Teaching Note available upon request)

Cafeteria Services at Bharat College of Medicine (A) (pdf)

Copyright or Right to Copy? (A) (pdf)

Corporate Social Responsibility Internship in India (A) (pdf)

CSR Passion and Beliefs (A) (pdf)

Discussions about Ethics in the Accounting Classroom: Student Assumptions and Faculty Paradigms (pdf)

“Doing Bad to Do Good” (A) (pdf)

Education Entrepreneurship: Not So Easy (A) (pdf)

Every Client Must Be Treated Equally? (A) (pdf)

Going Global—Working in Jumandia and Giving Voice to Values (Case available from Columbia CaseWorks; GVV Teaching Note available upon request)

Good Health or Wealth: Can They Co-Exist? (A) (pdf)

Helen Drinan: Giving Voice to Her Values (Case and GVV Teaching note available from HBS Publishing)

Inflating Value (A) (pdf)

Is This My Place? ... Speaking “Up” (A) (pdf)

Is This Reuse Planning? (A) (pdf)

Jeff Sallett ... From the Top, Sort Of (A) (pdf)

Lisa Baxter—Developing a Voice (pdf)

Managing Non-Performing Loans (A) (pdf)

Market Research Deception (pdf)

Mary Gentile: Transforming the Conversation Around Values-Driven Behavior (pdf)

Monopolization or Delivery on Mission (A) (pdf)

Naivete or Boldness? (A) (pdf)

No “I” in TEAM (A) (pdf)

Not an Option Even To Consider: Contending with the Pressures to Compromise (A) (pdf)

“One-Off Decisions” (pdf)

Online Identities (A) (pdf)

Paying Bribes: Do Small Suppliers Have Choice? (pdf)

Perils of Collaboration (A) (pdf)

Product Safety and (Preemptive) Recalls (pdf)

Product Safety and (Preemptive) Recalls Addendum (pdf)

Profit Maximization and Layoffs (pdf)

Rhonda Delgado and the Compromised CEO (A) (pdf)

‘Sharek’ and Employee Volunteerism: A Social Enterprise Succeeds in the Corporate World (A) (pdf)

Social Responsibility or Insanity: The Entrepreneurial Struggle to Build Utah’s First Wind Project – VIDEO CASES (Video case Teaching Note and Written case available from Mary C Gentile PhD)

Soft Issues in the Software Industry (A) (pdf)

Student Privileges with Strings Attached (pdf)

The Backdating Scandal: Who Am I Trying to Persuade? (A) (pdf)

The Client Who Fell Through the Cracks (A) (pdf)

The Diversity Consultant (A) (pdf)

The Game Just Got Bigger (A) (pdf)

The Indent for Machines: A Sugary Finale (A) (pdf)

The Independent Director’s Challenge (A) (pdf)

The Midnight Journal Entry (Case and GVV Teaching Note available from HBS Publishing)

The Missing Money (A) (pdf)

The New Associate (pdf)

The Part-Time Job with a Full-Time Challenge (pdf)

The Price (A) (pdf)

The Real Cost of Paying Bribes (A) (pdf)

The Temple Encroachment Issue (A) (pdf)

“This Whole System Seems Wrong:” Felipe Montez and Concerns about the Global Supply Chain (pdf)

Tidal Community Bank: Reacting to Investor Pressures (A) (pdf)

To Be, or Not to Be, That’s the Question: Vijay’s Dilemma (A) (pdf)

To Say Or Not To Say (A) (pdf)

Too Much Information (Case available from Ivey Publishing)

Trusting the Trust Accounts (A) (pdf)

“Voicing Our Values: Lockheed Martin Ethics Training Videos” (inspired by GVV)

When the Boss Is the Barrier (A) (pdf)

Who’s My Boss? (A) (pdf)

Xi-Cheung Partnership (Case available from The Case Centre; GVV Teaching Note available upon request)