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General Motors (A): Jack Smith
Haskins, Mark E.; Elmer, Jeffrey Case E-0087 / Published September 29, 1994 / 6 pages.
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Product Overview

The basic issue is, what message(s) should Jack Smith deliver in his first press conference as CEO of GM? The case provides a context for identifying important stakeholders, determining/identifying the stakeholders' key concerns, and crafting a set of remarks for those stakeholders.

  • Overview

    The basic issue is, what message(s) should Jack Smith deliver in his first press conference as CEO of GM? The case provides a context for identifying important stakeholders, determining/identifying the stakeholders' key concerns, and crafting a set of remarks for those stakeholders.

  • Learning Objectives