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Galen Pharmaceutics: The Booklet Label Decision
Weiss, Elliott N.; Ribe, Kristen Case OM-1446 / Published August 3, 2011 / 9 pages.
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Product Overview

A packaging supplier for a pharmaceutical firm proposes an innovative cost-saving measure for the next clinical trial: instead of dozens of custom labels for participating countries, one universal booklet label with a page for each. A senior clinical supplies manager must weigh the proposal before presenting it to the clinical team. Were the efficiency and cost savings worth the hassle? This fictionalized case is designed for a first-year operations module on supply chain management.




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  • Overview

    A packaging supplier for a pharmaceutical firm proposes an innovative cost-saving measure for the next clinical trial: instead of dozens of custom labels for participating countries, one universal booklet label with a page for each. A senior clinical supplies manager must weigh the proposal before presenting it to the clinical team. Were the efficiency and cost savings worth the hassle? This fictionalized case is designed for a first-year operations module on supply chain management.

  • Learning Objectives