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Galaxy Television: Melding Worlds or Cultural Big Bang?
Isabella, Lynn A.; Yemen, Gerry; Koh, Elyta H. Case OB-1022 / Published August 10, 2011 / 10 pages.
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Product Overview

Suitable for MBA, EMBA, GEMBA, and executive education programs, this case explores the early days of a potential global leader's career. Emily Goh joined Galaxy Television, an Arab television start-up, as the head of corporate planning and worked in Rome for 10 months. She was heading back to Los Angeles to produce a television special on the Academy Awards. Her team included Arab on-air talent and producers, British production technicians, an Italian accountant, and American production support staff. Given the mix of cultures represented on her team, Goh wondered how she could generate the trust and cohesion the members would need for fruitful collaboration. Would there be a difference in the team dynamic now that they were in Los Angeles rather than in Rome? Would she herself behave differently? More broadly, Goh wondered whether she could continue to tackle the challenges inherent in living abroad and working for a multinational company. Was the m?lange of cultures in the pressure cooker of a multinational start-up company too much change? Was Galaxy's array of cultures too disparate to blend and lead? Could she find a way to meld her worlds and those at Galaxy? Or would Galaxy Television be her "big bang"?


Learning Objectives

•Identify global leader competencies. •Explore the complexity of integrating into a new country and the personal choices one makes in working abroad. •Consider characteristics of a high-performing, multicultural team. •Learn to appreciate individual identities while creating a shared organizational fabric. •Facilitate discussion about the uniqueness and interpretation of cultures. •Emphasize the realities of leading and living in a global context.

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  • Overview

    Suitable for MBA, EMBA, GEMBA, and executive education programs, this case explores the early days of a potential global leader's career. Emily Goh joined Galaxy Television, an Arab television start-up, as the head of corporate planning and worked in Rome for 10 months. She was heading back to Los Angeles to produce a television special on the Academy Awards. Her team included Arab on-air talent and producers, British production technicians, an Italian accountant, and American production support staff. Given the mix of cultures represented on her team, Goh wondered how she could generate the trust and cohesion the members would need for fruitful collaboration. Would there be a difference in the team dynamic now that they were in Los Angeles rather than in Rome? Would she herself behave differently? More broadly, Goh wondered whether she could continue to tackle the challenges inherent in living abroad and working for a multinational company. Was the m?lange of cultures in the pressure cooker of a multinational start-up company too much change? Was Galaxy's array of cultures too disparate to blend and lead? Could she find a way to meld her worlds and those at Galaxy? Or would Galaxy Television be her "big bang"?

  • Learning Objectives

    Learning Objectives

    •Identify global leader competencies. •Explore the complexity of integrating into a new country and the personal choices one makes in working abroad. •Consider characteristics of a high-performing, multicultural team. •Learn to appreciate individual identities while creating a shared organizational fabric. •Facilitate discussion about the uniqueness and interpretation of cultures. •Emphasize the realities of leading and living in a global context.