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Fluidigm's Survival Battle: Turnaround in the Midst of a Genomics Revolution
Lenox, Michael; Leitner, Rachel; Linthwaite, Chris; Kulaksiz, Aytug Case S-0339 / Published September 28, 2020 / 14 pages.
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Product Overview

This field-based case uses the challenges facing Fluidigm Corporation, a publicly traded biotechnology company, to explore and analyze innovation-driven growth. Facing a number of headwinds—product backorders, strong competition, declining product demand, missed earnings, and an 87% stock collapse over 10 months—new CEO Chris Linthwaite needs to devise and share his turnaround strategy with the board of directors. He could recommend launching a new product, reallocating and reprioritizing R&D spend, cutting administrative costs, acquiring a new company or technology, or restructuring the company's capital structure. Which choice will lead to the quickest path back to profitability while driving long-term value creation for its various stakeholders? The case provides an opportunity to explore the tensions between short-run viability and long-run R&D and innovation.


Learning Objectives

Analyze innovation-driven growth strategies. Assess the impact of competition on growth opportunities and threats. Explore the drivers of an organization's innovation capability. Assess the tradeoffs between innovation-driven organic growth and inorganic growth strategies.

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  • Overview

    This field-based case uses the challenges facing Fluidigm Corporation, a publicly traded biotechnology company, to explore and analyze innovation-driven growth. Facing a number of headwinds—product backorders, strong competition, declining product demand, missed earnings, and an 87% stock collapse over 10 months—new CEO Chris Linthwaite needs to devise and share his turnaround strategy with the board of directors. He could recommend launching a new product, reallocating and reprioritizing R&D spend, cutting administrative costs, acquiring a new company or technology, or restructuring the company's capital structure. Which choice will lead to the quickest path back to profitability while driving long-term value creation for its various stakeholders? The case provides an opportunity to explore the tensions between short-run viability and long-run R&D and innovation.

  • Learning Objectives

    Learning Objectives

    Analyze innovation-driven growth strategies. Assess the impact of competition on growth opportunities and threats. Explore the drivers of an organization's innovation capability. Assess the tradeoffs between innovation-driven organic growth and inorganic growth strategies.