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Falls River
Bourgeois, L. J. III; Lotze, Christine; Berger, James M. Case BP-0341 / Published February 4, 1994 / 26 pages.
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Product Overview

This case is about a small "outdoor-adventure" business at a crossroads. The business was originally founded by a man and a woman to serve the counseling and team-building needs of local schools and hospitals. Its discovery by corporate clients presents a "big-business" opportunity. The protagonists, however, are not sure they want to leave the realm of part-time "fun" and enter the realm of potentially lucrative full-time business.

  • Overview

    This case is about a small "outdoor-adventure" business at a crossroads. The business was originally founded by a man and a woman to serve the counseling and team-building needs of local schools and hospitals. Its discovery by corporate clients presents a "big-business" opportunity. The protagonists, however, are not sure they want to leave the realm of part-time "fun" and enter the realm of potentially lucrative full-time business.

  • Learning Objectives