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Evolution or Revolution in the Music Industry?
Farris, Paul W.; Shames, Ervin R.; Gregg, Eric A.; Almedia, Sonia Case M-0684 / Published December 30, 2003 / 9 pages.
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Product Overview

This case allows students to explore the impact of the Internet on an industry structure, value chain, and business models. The combination of broad band Internet access, faster computer processing, and compression software (MP3) has encouraged the evolution of online music trading and distribution. The case encourages students to view appropriate actions for all industry participants: retailer, music companies, performing/recording artists, government regulators, and emerging online distributors.


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  • Overview

    This case allows students to explore the impact of the Internet on an industry structure, value chain, and business models. The combination of broad band Internet access, faster computer processing, and compression software (MP3) has encouraged the evolution of online music trading and distribution. The case encourages students to view appropriate actions for all industry participants: retailer, music companies, performing/recording artists, government regulators, and emerging online distributors.

  • Learning Objectives