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Enchanting Travels (B)
Hess, Edward D. Case ENT-0167 / Published December 14, 2011
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Product Overview

By the fall of 2011, Enchanting Travels had grown revenues over the last four years at a compounded annual rate of 51%. With this success, growth was on the founders' minds: Should they continue to grow the business? And if so, how fast should they grow it? What investments would they have to make to grow it? By answering these questions based on the fundamental question of "why grow?," the founders have decided on more growth for Enchanting Travels. Needing a methodology and framework for dealing with their questions, the founders ask students for help making this important strategic decision and to prepare a list of what they think are the growth challenges.




  • Videos List

  • Overview

    By the fall of 2011, Enchanting Travels had grown revenues over the last four years at a compounded annual rate of 51%. With this success, growth was on the founders' minds: Should they continue to grow the business? And if so, how fast should they grow it? What investments would they have to make to grow it? By answering these questions based on the fundamental question of "why grow?," the founders have decided on more growth for Enchanting Travels. Needing a methodology and framework for dealing with their questions, the founders ask students for help making this important strategic decision and to prepare a list of what they think are the growth challenges.

  • Learning Objectives