Appropriate for entrepreneurship and strategy courses. The focus in the case is on how two entrepreneurs created a differentiating business model that was dependent on quality service and excellent execution. From a growth perspective, the case discusses two very different approaches to geographical expansion so as not to dilute the customer experience or the brand. Now the business faces the difficult question of how to scale faster.
Focus on the customer value proposition, key differentiators, how the entrepreneurs align their strategy, culture, hiring policies, execution processes, and the different ways to scale a service business.