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Employer Branding: What It Is and Why It Matters
Whitler, Kimberly A.; Young, Sarah Technical Note M-1003 / Published September 30, 2020 / 11 pages.
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Product Overview

This technical note outlines what an employer brand is, how it relates to a consumer brand, and why it matters. It allows students to be able to put their knowledge to the test by evaluating the attribute ratings among seven different top employer brands. Finally, they will have a better understanding of how to assess, build, and enhance a company's employer brand.


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  • Overview

    This technical note outlines what an employer brand is, how it relates to a consumer brand, and why it matters. It allows students to be able to put their knowledge to the test by evaluating the attribute ratings among seven different top employer brands. Finally, they will have a better understanding of how to assess, build, and enhance a company's employer brand.

  • Learning Objectives