You have no items in your shopping cart.

Emerge Magazine: The Business of Ethnic Publishing
Henderson, Geraldine; Cannon, Cheri D. Case M-0682 / Published December 15, 2003 / 18 pages.
Format Price Quantity Select
PDF Download
$6.75
EPUB Download
$6.75
Printed Black & White Copy
$7.00

Product Overview

This case can be used to show students the importance of market definition, segmentation, targeting, and positioning to the success of a firm. It may also be used to (re)introduce students to the issues surrounding marketplace diversity.


  • Videos List

  • Overview

    This case can be used to show students the importance of market definition, segmentation, targeting, and positioning to the success of a firm. It may also be used to (re)introduce students to the issues surrounding marketplace diversity.

  • Learning Objectives