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Ecover and Green Marketing (B)
Werhane, Patricia H.; Larson, Andrea; Spiro, Lisa; Reichart, Joel E. Case E-0173 / Published September 17, 1999 / 7 pages.
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Product Overview

This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then they built an environmentally sustainable factory. The cases raises the question, can companies such as these compete in green markets? Is an environmentally contained factory viable or feasible?


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  • Overview

    This set of cases describes the dilemma of a small Belgian detergent company which, faced with the inability to compete, developed an environmentally friendly detergent and household cleaners. Then they built an environmentally sustainable factory. The cases raises the question, can companies such as these compete in green markets? Is an environmentally contained factory viable or feasible?

  • Learning Objectives