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Dunia Finance LLC (C)
Bodily, Samuel E.; Venkatesan, Rajkumar Case M-0863 / Published January 3, 2014 / 1 pages.
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Product Overview

In this case, a follow-on to UVA-M-0842 and UVA-M-0862, Ali Hurbas tries to set up the customer lifetime value Solver model to find the optimal combination of cross-selling activities involving calls and e-mails, working within time and budgetary constraints set by management. Students would set up the decision variables, objective, and constraints of the Solver model, run it, and present their results and recommendations to management. This case is supported by a teaching note for instructors to aid in class preparation.


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  • Overview

    In this case, a follow-on to UVA-M-0842 and UVA-M-0862, Ali Hurbas tries to set up the customer lifetime value Solver model to find the optimal combination of cross-selling activities involving calls and e-mails, working within time and budgetary constraints set by management. Students would set up the decision variables, objective, and constraints of the Solver model, run it, and present their results and recommendations to management. This case is supported by a teaching note for instructors to aid in class preparation.

  • Learning Objectives