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DressingRm AR
Hernandez, Morela; Blum, Kyle Case OB-1214 / Published April 20, 2018 / 9 pages.
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Product Overview

After two years of constant work on their start-up, "DressingRm AR," Natsumi Nakano and Bridget Ellery were at a crossroads. Two investment offers were on the table. Neither offer provided as much money as the start-up needed, and both came with constraints that made Nakano and Ellery wary. But they were running out of money, and without new investment, they'd have to shut down. Nakano still hoped that they'd eventually find an investor who appreciated the real value of their ideas and accurately perceived their competence. Ellery, meanwhile, was disillusioned after two years of unexpected obstacles. Their ideas were good, she knew, but the marketplace was uglier and more ruthless than she'd anticipated. She no longer believed that it was a meritocracy. If one more man spoke to her with a patronizing tone or hit on her during a meeting, Ellery feared she would snap. Together, they had to decide what to do.

Learning Objectives

1. Examine the experience of being a woman in a male-dominated industry 2. Explore the steps leaders can take to create more inclusive work environments 3. Gain insight into the experience of women entrepreneurs

  • Overview

    After two years of constant work on their start-up, "DressingRm AR," Natsumi Nakano and Bridget Ellery were at a crossroads. Two investment offers were on the table. Neither offer provided as much money as the start-up needed, and both came with constraints that made Nakano and Ellery wary. But they were running out of money, and without new investment, they'd have to shut down. Nakano still hoped that they'd eventually find an investor who appreciated the real value of their ideas and accurately perceived their competence. Ellery, meanwhile, was disillusioned after two years of unexpected obstacles. Their ideas were good, she knew, but the marketplace was uglier and more ruthless than she'd anticipated. She no longer believed that it was a meritocracy. If one more man spoke to her with a patronizing tone or hit on her during a meeting, Ellery feared she would snap. Together, they had to decide what to do.

  • Learning Objectives

    Learning Objectives

    1. Examine the experience of being a woman in a male-dominated industry 2. Explore the steps leaders can take to create more inclusive work environments 3. Gain insight into the experience of women entrepreneurs