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Discopress
Fischer, Matthew; Weiss, Elliott N. Case OM-1357 / Published September 16, 2009
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Product Overview

Preparing a proposal for a DVD content partner, the production director for a digital media company must decide whether to advocate mass production or production on demand. The catalog of old television series and B-movies relies on a "long tail," making on-demand production an attractive option. What capital investment is required? And will the per-unit premium outweigh inventory holding costs?


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  • Overview

    Preparing a proposal for a DVD content partner, the production director for a digital media company must decide whether to advocate mass production or production on demand. The catalog of old television series and B-movies relies on a "long tail," making on-demand production an attractive option. What capital investment is required? And will the per-unit premium outweigh inventory holding costs?

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