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Developing a Marketing Technology Blueprint
Whitler, Kimberly A.; Vaughan, Scott A. Technical Note M-0906 / Published December 8, 2016 / 8 pages.
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Product Overview

This note introduces the concept of a marketing technology blueprint (MarTech Blueprint), instructs students how to create one, and gives real-world examples of how a MarTech Blueprint might be used.

  • Overview

    This note introduces the concept of a marketing technology blueprint (MarTech Blueprint), instructs students how to create one, and gives real-world examples of how a MarTech Blueprint might be used.

  • Learning Objectives