You have no items in your shopping cart.

Land O'Lakes: The Search for Growth
Moore, Marian Chapman; Liedtka, Jeanne M.; West, Mimi Case S-0248 / Published May 29, 2015 / 5 pages.
Format Price Quantity Select
PDF Download
$6.95
EPUB Download
$6.95
Printed Black & White Copy
$7.25

Product Overview

This field-based case is one of three available case-based simulations that can be used as the basis for a multisession course on design thinking (alongside “Design Thinking at Arena Industries: Designing an Employee Wellness Approach” [UVA-S-0240] and “Design Thinking at Trenton State College: Designing a Faculty Retirement Experience” [UVA-S-0241]). A teaching note for all three cases, “Design Thinking Course Module (TN)” (UVA-BP-0550TN), offers additional essential pedagogical tools to the course instructor—including several hours of video content and a set of posters for each case that summarize ethnographic interview findings. Altogether, this set gives students a unique opportunity to get case-based hands-on practice with design thinking tools. The course emphasizes deep user understanding, iteration, and a focus on the possibilities as a way to enhance value creation for stakeholders. In this case, the CEO of Land O’Lakes (LOL), a Fortune 200 company and one of the world's largest dairy cooperatives, reflects on the challenges and opportunities the company faces as it considers how to tap into a bigger slice of the lucrative market for snack foods for millennials, an area LOL’s research had identified as a promising first target. Students play the role of members of a handpicked innovation team chartered to explore and develop profitable revenue growth opportunities.




  • Videos List

  • Overview

    This field-based case is one of three available case-based simulations that can be used as the basis for a multisession course on design thinking (alongside “Design Thinking at Arena Industries: Designing an Employee Wellness Approach” [UVA-S-0240] and “Design Thinking at Trenton State College: Designing a Faculty Retirement Experience” [UVA-S-0241]). A teaching note for all three cases, “Design Thinking Course Module (TN)” (UVA-BP-0550TN), offers additional essential pedagogical tools to the course instructor—including several hours of video content and a set of posters for each case that summarize ethnographic interview findings. Altogether, this set gives students a unique opportunity to get case-based hands-on practice with design thinking tools. The course emphasizes deep user understanding, iteration, and a focus on the possibilities as a way to enhance value creation for stakeholders. In this case, the CEO of Land O’Lakes (LOL), a Fortune 200 company and one of the world's largest dairy cooperatives, reflects on the challenges and opportunities the company faces as it considers how to tap into a bigger slice of the lucrative market for snack foods for millennials, an area LOL’s research had identified as a promising first target. Students play the role of members of a handpicked innovation team chartered to explore and develop profitable revenue growth opportunities.

  • Learning Objectives