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Darden Professor Melissa Thomas-Hunt's Research Featured in New York Times

- Tuesday, December 16, 2014

Melissa Thomas-HuntProfessors Melissa Thomas-Hunt of the University of Virginia and Michelle Duguid of Washington University in St. Louis studied whether making people aware of bias would lessen it. They knew from previous studies that subjects who had prior knowledge about stereotype prevalence would make decisions that would lead to even greater stereotyping. In their experiment, the researchers not only informed managers that stereotypes existed; they also noted that the vast majority of people try to overcome their stereotypic preconceptions. By introducing that small change in messaging, they found that stereotypic bias nearly vanished from their results. Read More 



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