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Danaher Corporation: The Hach SL1000 Portable Parallel Water Analyzer
Lipson, Marc L. Case S-0261 / Published May 26, 2016 / 15 pages.
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Product Overview

The Hach subsidiary of global science and technology leader Danaher Corporation was about to introduce an innovative handheld water quality testing device: the SL1000 Portable Parallel Analyzer. There were, however, some critical decisions left regarding how best to bring it to market. Olaf Boettger, the Business Unit Director of Hach's Laboratory Solutions division, needed to decide on the exact timing of the launch and how the PPA would be priced and promoted. Boettger's decisions would impact a wide range of stakeholders inside and outside of the company, and he must carefully weigh a series of tradeoffs and concerns. Danaher's Business System, a culture emphasizing continuous improvement as well as a set of tools or structures that drive performance, provides him with the structure to frame these decisions. This case was used successfully as an introductory case at the start of the Darden Business School MBA program and would be useful in any class to emphasize the need for an "enterprise perspective."

Learning Objectives

Introduce the concept that business decisions would typically impact a wide range of stakeholders, both within and outside of the company. Introduce general marketing tradeoffs and concerns. Provide context for discussing creating value for stakeholders. Explore the nature of competition.

  • Overview

    The Hach subsidiary of global science and technology leader Danaher Corporation was about to introduce an innovative handheld water quality testing device: the SL1000 Portable Parallel Analyzer. There were, however, some critical decisions left regarding how best to bring it to market. Olaf Boettger, the Business Unit Director of Hach's Laboratory Solutions division, needed to decide on the exact timing of the launch and how the PPA would be priced and promoted. Boettger's decisions would impact a wide range of stakeholders inside and outside of the company, and he must carefully weigh a series of tradeoffs and concerns. Danaher's Business System, a culture emphasizing continuous improvement as well as a set of tools or structures that drive performance, provides him with the structure to frame these decisions. This case was used successfully as an introductory case at the start of the Darden Business School MBA program and would be useful in any class to emphasize the need for an "enterprise perspective."

  • Learning Objectives

    Learning Objectives

    Introduce the concept that business decisions would typically impact a wide range of stakeholders, both within and outside of the company. Introduce general marketing tradeoffs and concerns. Provide context for discussing creating value for stakeholders. Explore the nature of competition.