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Customer Care at eTOTS.com
Farris, Paul W.; Pfeifer, Phillip E.; Shiraki, Ichiro Vic Case M-0649 / Published August 9, 2001 / 7 pages.
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Product Overview

The case provides the background for a hands-on data-mining exercise. The purpose of the analysis is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise is described in "Identifying the VIPs at eTOTS" (UVA-M-0650).


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  • Overview

    The case provides the background for a hands-on data-mining exercise. The purpose of the analysis is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise is described in "Identifying the VIPs at eTOTS" (UVA-M-0650).

  • Learning Objectives