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CreditSource
Sarasvathy, Saras D. Case ENT-0230 / Published September 20, 2021 / 9 pages.
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Product Overview

This case tells the true story of Doug Lebda, a Darden student inspired by an entrepreneurship course to start his own business, CreditSource USA. From Lebda's childhood learning sales from his father, to the genesis of his venture idea, to the hard work he put in putting the business plan together and trying to test its viability, the case explores Lebda's entrepreneurial path. Should he move forward with building CreditSource USA despite the disruption it might cause to his life...and the chance that he could fail at the endeavor?


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  • Overview

    This case tells the true story of Doug Lebda, a Darden student inspired by an entrepreneurship course to start his own business, CreditSource USA. From Lebda's childhood learning sales from his father, to the genesis of his venture idea, to the hard work he put in putting the business plan together and trying to test its viability, the case explores Lebda's entrepreneurial path. Should he move forward with building CreditSource USA despite the disruption it might cause to his life...and the chance that he could fail at the endeavor?

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