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Corporate Identity
Rubin, James R. Technical Note BC-0202 / Published December 28, 2005
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Product Overview

This technical note provides an overview of corporate identities for an MBA audience, including a brief history of the field and a way to understand how identity plays a role in corporations.

  • Overview

    This technical note provides an overview of corporate identities for an MBA audience, including a brief history of the field and a way to understand how identity plays a role in corporations.

  • Learning Objectives