You have no items in your shopping cart.

Cooper Pharmaceuticals, Inc. (B)
Borden, Neil H. Jr.; Malikian, Armen J. Case M-0420 / Published October 20, 1993 / 15 pages.
Format Price Quantity Select
Master Hard Copy
$4.00
Student Hard Copy
$4.00
Copyright Permissions
$2.75

Product Overview

A salesman resists changes in his assignment, and the company's whole strategy change seems threatened. The case is a classic in managing change: strategy change, systems change, and cultural change.

  • Overview

    A salesman resists changes in his assignment, and the company's whole strategy change seems threatened. The case is a classic in managing change: strategy change, systems change, and cultural change.

  • Learning Objectives