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Contemporary Corporate Communications: Stakeholder Engagement and the Business Model
Rubin, James R. Technical Note BC-0245 / Published February 1, 2013 / 10 pages.
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Product Overview

This note explores the ongoing evolution of the corporate communications function from the management of public image and public relations to the integrated cultivation of internal values and external stakeholder relationships.

  • Overview

    This note explores the ongoing evolution of the corporate communications function from the management of public image and public relations to the integrated cultivation of internal values and external stakeholder relationships.

  • Learning Objectives