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Competitive Advantage
Wicks, Andrew C.; Mead, Jenny Case E-0241 / Published January 22, 2003 / 3 pages.
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Product Overview

This case provides an ethical dilemma for a sales force. Do they look at competitive information provided by a customer under strange circumstances or not?

  • Overview

    This case provides an ethical dilemma for a sales force. Do they look at competitive information provided by a customer under strange circumstances or not?

  • Learning Objectives