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Cisco Systems in 2005: From B2B to B2C
Bourgeois, L. J. III; Gupta, Gaurav Case S-0233 / Published December 12, 2013 / 6 pages.
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Product Overview

While awaiting the acquisition of Scientific Atlanta in 2005, Cisco needed to adapt its well-known B2B postmerger integration process to accommodate its budding consumer platform. To deal with the distance and size of the acquisition, Cisco had to shift its growth strategy and enter territories where it had little to no experience.

  • Overview

    While awaiting the acquisition of Scientific Atlanta in 2005, Cisco needed to adapt its well-known B2B postmerger integration process to accommodate its budding consumer platform. To deal with the distance and size of the acquisition, Cisco had to shift its growth strategy and enter territories where it had little to no experience.

  • Learning Objectives