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Changing Light Bulbs (D): Efficiency Vermont
Farris, Paul W.; Pullinger, Jennifer Case M-0824 / Published September 8, 2011 / 4 pages.
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Product Overview

This is the fourth of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. A regional nonprofit focused on energy efficiency assesses the success of its CFL promotions and considers shifting its focus to increasingly efficient and cost-effective LEDs. The case raises the question of how returns on marketing ought to be assessed.


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  • Overview

    This is the fourth of a four-part case charting the influence of technological shifts on decision making in the light bulb industry. A regional nonprofit focused on energy efficiency assesses the success of its CFL promotions and considers shifting its focus to increasingly efficient and cost-effective LEDs. The case raises the question of how returns on marketing ought to be assessed.

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