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Carrier Corporation?Strategy Evolution for the Small Commercial Rooftop
Eaker, Mark R.; Boynton, Andrew C.; Zimmerman, Michael Case BP-0336 / Published January 6, 1993 / 29 pages.
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Product Overview

Carrier must respond to rapidly changing market conditions. Its strategy options are complicated by the different objectives of Marketing, Manufacturing, Engineering, and Distribution. The case leads the student to understand the context within which re-engineering decisions are made.


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  • Overview

    Carrier must respond to rapidly changing market conditions. Its strategy options are complicated by the different objectives of Marketing, Manufacturing, Engineering, and Distribution. The case leads the student to understand the context within which re-engineering decisions are made.

  • Learning Objectives