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Burroughs Wellcome and the Pricing of AZT (B)
Liedtka, Jeanne M. Case E-0075 / Published June 23, 1991 / 3 pages.
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Product Overview

This case provides an opportunity to assess a management system that focuses on the quality of employee involvement, customer service, and continuous improvement.

  • Overview

    This case provides an opportunity to assess a management system that focuses on the quality of employee involvement, customer service, and continuous improvement.

  • Learning Objectives