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Building Products Company
Carter, Bill Case OM-1741 / Published August 31, 2021 / 2 pages.
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Product Overview

After a successful first consulting project, Sarah is about start another case. She is tasked with developing a customer segmentation and growth workstream for a building products company that is under pressure from competitors. The case includes a large dataset with two years of customer information, for student analysis.


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  • Overview

    After a successful first consulting project, Sarah is about start another case. She is tasked with developing a customer segmentation and growth workstream for a building products company that is under pressure from competitors. The case includes a large dataset with two years of customer information, for student analysis.

  • Learning Objectives