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British Airways-USAir: Structuring A Global Strategic Alliance (B)
Isabella, Lynn A.; Spekman, Robert E.; MacAvoy, Thomas C.; Forbes, Ted Case OB-0585 / Published August 24, 1995 / 9 pages.
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Product Overview

This case, a follow-up to the A case (OB-0584), presents the decisions made by the coordination team and provides a vehicle to discuss their appropriateness.