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Britannia Chemicals PLC (A): The Merseyside Project
Bruner, Robert F.; Schill, Michael J. Case F-1906 / Published February 16, 2021 / 8 pages.
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Product Overview

Britannia Chemicals was under pressure from investors to improve its financial performance because of the accumulation of the firm's common shares by a well-known corporate raider, Sir David Benjamin. Earnings had fallen to 180 pence per share at the end of 2017 from around 250 pence per share at the end of 2016. The Merseyside Works's manager thus believed that the time was ripe to obtain funding from corporate headquarters for a modernization program for her plant—at least she had believed this until her controller presented her with several questions that had only recently surfaced. This case explores aspects related to identifying incremental cash flow implications of investment decisions and evaluating related financial criteria, including impact on earnings per share, payback, and net present value, and internal rate of return.


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  • Overview

    Britannia Chemicals was under pressure from investors to improve its financial performance because of the accumulation of the firm's common shares by a well-known corporate raider, Sir David Benjamin. Earnings had fallen to 180 pence per share at the end of 2017 from around 250 pence per share at the end of 2016. The Merseyside Works's manager thus believed that the time was ripe to obtain funding from corporate headquarters for a modernization program for her plant—at least she had believed this until her controller presented her with several questions that had only recently surfaced. This case explores aspects related to identifying incremental cash flow implications of investment decisions and evaluating related financial criteria, including impact on earnings per share, payback, and net present value, and internal rate of return.

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