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Boston Market
Gale, Christopher; Lacey, Brian; Landel, Robert D. Case OM-0907 / Published April 26, 2000
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Product Overview

Boston Market had risen through a spectacular period of growth from 32 stores to 1,200 restaurants by 1997. The growth strategies (financial, organizational, marketing, and operational) are described. By 1998, the company was on the verge of financial disaster. What went wrong and what could be an effective turnaround strategy?


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  • Overview

    Boston Market had risen through a spectacular period of growth from 32 stores to 1,200 restaurants by 1997. The growth strategies (financial, organizational, marketing, and operational) are described. By 1998, the company was on the verge of financial disaster. What went wrong and what could be an effective turnaround strategy?

  • Learning Objectives