Below are several featured book titles authored by Darden faculty members. Many of these titles are available through outside publishers. Please contact Darden Business Publishing for additional information.
Marketing Analytics: Essential Tools for Data-Driven Decisions
Choosing Courage: The Everyday Guide to Being Brave at Work
Positioning for Advantage: Techniques and Strategies to Grow Brand Value
Humanizing Business: What Humanities Can Say to Business
Giving Voice to Values: An Innovation and Impact Agenda
Athlete Brands: How to Benefit from Your Name, Image, & Likeness