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Better World Books
Hess, Edward D.; Glinska, Gosia Case ENT-0146 / Published January 20, 2010 / 12 pages.
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Product Overview

Appropriate for courses in entrepreneurship and managing a small business. The case follows the evolution of a small business and its founders as they face the challenges of growth. An experienced CEO from outside is brought in to scale the business and deal with the issues regarding the business model, production, and distribution while striving to retain the company's core values as a for-profit company with a social mission.


Learning Objectives

To portray the myriad personal and business challenges of growing a business and specifically the challenges of scaling a business.

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  • Overview

    Appropriate for courses in entrepreneurship and managing a small business. The case follows the evolution of a small business and its founders as they face the challenges of growth. An experienced CEO from outside is brought in to scale the business and deal with the issues regarding the business model, production, and distribution while striving to retain the company's core values as a for-profit company with a social mission.

  • Learning Objectives

    Learning Objectives

    To portray the myriad personal and business challenges of growing a business and specifically the challenges of scaling a business.