You have no items in your shopping cart.

Best Buy: Investing in Language Learning
Eades, Kenneth M.; Dickey, Keith; Ledesma, Jordhy; Frazier, Jennifer; Sider, Duane; Johnson, Melissa Case F-1669 / Published May 31, 2012 / 15 pages.
Format Price Quantity Select
PDF Download
$6.75
EPUB Download
$6.75
Printed Black & White Copy
$7.00

Product Overview

After observing customer interactions in a Best Buy in Dallas, the regional HR manager considers training sales representatives in a second language. Considering that the store's regional customer base ranges between 13% and 30% Latino, she believes it may be a prudent option and immediately thinks of Rosetta Stone software as a cost-effective approach. Yet she still must translate her instincts into a quantifiable, tangible return on investment, particularly under demanding economic conditions.


  • Videos List

  • Overview

    After observing customer interactions in a Best Buy in Dallas, the regional HR manager considers training sales representatives in a second language. Considering that the store's regional customer base ranges between 13% and 30% Latino, she believes it may be a prudent option and immediately thinks of Rosetta Stone software as a cost-effective approach. Yet she still must translate her instincts into a quantifiable, tangible return on investment, particularly under demanding economic conditions.

  • Learning Objectives